As a Chicago fan, I couldn’t resist submitting a design for the Threadless/ABSOLUT Vodka Design Competition. The challenge was to create artwork for a limited edition bottle that “distills what you love most about the City of Big Shoulders into a fresh, inventive design that will give Chicagoans a reason to raise their glasses.” So I had to do a little research. I know what I love about Chicago, the summers, the city just comes to life, but I had to find out what is the ABSOLUT style. I looked up previous bottle designs and discovered that their style to me has a sketchy free flowing feel, nothing too technical/intricate.
So I started sketching. This is actually my second one where I was still working things out. I started to draw another more cleaned up version, but I just loved the energy and composition of this one that I decided to take this into Illustrator instead.
Here’s the result. I wanted something bright and full of energy and movement. My design is currently up for voting. If you like it please take the time to score it and check out the other designs too. There’s some good stuff.
P.S This is my favorite ABSOLUT Limited Edition Bottle Design: London by artist Jamie Hewlett.